Brand: I am Jai

Esther Tromp is the managing director of I Am Jai jewellery. She traveled to India to find peace of mind, which she did, but on top of that she also encoutered some great business opportunities. That is how I Am Jai started. She met Tinu, which is now a good friend and manager of the daily work in Jaipur - the jewellery capital of India. They both share the dream of building a business through supporting local crafts people. By providing them with work, they hope to make a small - but worthwhile- difference. Working with the Jaipur team is sometimes quite an experience. The cultural differences can be a real challenge, but with a lot of persistence and a mutual respect that is always there, they overcome their different views. Together with the team they try to create the finest silver jewellery, gold-plated and handmade with semi-precious stones. By creating in Amsterdam, and crafting in Jaipur, they hope to combine the best of both worlds. 

Ethically produced: Since last year I Am Jai started their own factory where they are able to train their own people. They take good care of the people and try to produce their jewellery with as much respect for the people and nature as they possibly can. For Esther and Tinu, this is not a marketing tool, it is just normal way of thinking.