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Will's Vegan Store launched in 2012 as a vegan shoe company. Since then, they've moved into fashion and other products as well.
The brand continuously reflects on it's operations to see where they can do better.
Eco-friendly: The majority of items are made from vegan leather alternatives. Some are still plastic-based (PU/PE), but since 2017 they've introduced more biobased and recycled materials into their vegan leather. They have created a sneaker that's fully biodegradable and are certified carbon neutral.
Extra cool is that they have a take back scheme, where you can send back your old shoes to be recycled into outsoles for new Will Vegan's Shoes.
Vegan: As the name suggest, Will's is a completely vegan brand. It's PETA-approved.
Fair & local production: Will's Vegan produces in factories in Portugal and Italy, of which some are part of the Fair Wear Foundation.
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