Jeans Classic Straight Leg Indigo

Introducing sustainable, ethically made vegan denim by Will's Vegan Store.

Luxury denim made in small batches in Italy from recycled production waste dyed with natural biodegradable indigo.

During the normal production of denim, waste is unavoidable at the start and finish of the production line when the yarn is dyed. We make our denim from this waste from a production facility in north Italy. The process saves 65% water compared to the standard method and has been certified by the Global Recycle Standard (GRS).

We used a heavy-weight dark blue version of our denim to make this button-up denim jacket. It's been made in small batches in Italy by a factory specialising in denim and then stone-washed to give its classic worn-out look.

Our Classic Straight Leg Jeans bring together timeless style and comfort. With a classic button fly, golden thread stitching, and YKK brass rivets, they have that rugged, authentic look that only improves with time.

As you wear them, they'll fade into lighter blues, creating a look that's all your own. The recycled felt back patch gives them that extra bit of unique character.

We recommend washing as infrequently as possible to maintain the colour and to encourage the development of unique wear patterns. When necessary, wash on their own on a cool wash and line or radiator dry. Avoid tumble drying.

Ethics & Sustainability

• This product is certified carbon-neutral
• Always and forever vegan
• Made in Italy
• It's delivered to you through our carbon-neutral supply chain in paper and cardboard packaging

Source: Shop Like You Give a Damn

Will's Vegan Store launched in 2012 as a vegan shoe company. Since then, they've moved into fashion and other products as well.

The brand continuously reflects on it's operations to see where they can do better. 

Eco-friendly: The majority of items are made from vegan leather alternatives. Some are still plastic-based (PU/PE), but since 2017 they've introduced more biobased and recycled materials into their vegan leather. They have created a sneaker that's fully biodegradable and are certified carbon neutral.

Extra cool is that they have a take back scheme, where you can send back your old shoes to be recycled into outsoles for new Will Vegan's Shoes.

Vegan: As the name suggest, Will's is a completely vegan brand. It's PETA-approved.

Fair & local production: Will's Vegan produces in factories in Portugal and Italy, of which some are part of the Fair Wear Foundation.