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£107.86*
Fair Trade
Eco-Friendly
Please note: The waist of the Lena Loose Rosebowl Blue runs small, so we recommend sizing up one size.
The style of the Lena Loose gained popularity in the 90s as a symbol of youth culture and pop music. Trends are circular, and the resurgence of mid-rise, loose-fit jeans demonstrates how styles reinvent themselves. The women’s Loose jeans offer a relaxed, boyish appearance with a perfect vintage vibe.
Together with our denim producer, SARP Jeans, and our denim mill, Bossa Denim, we've closed our own waste loop! Waste from the cutting process of Kuyichi jeans production has been separately collected by SARP Jeans. Bossa Denim turned this waste into new fibres and used them to create a new denim fabric.
This fabric is used for our Lena Loose. The Lena is made of 30% recycled cotton from our own offcuts and 70% organic cotton. Due to the recycled cotton, slight naps can appear in the fabric. Naps with a beautiful closing-the-loop story to tell!
Source: Kuyichi
Production
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70% organic cotton
30% recycled cotton
Find out more about our materials here.
Lena Loose Rosebowl Blue is:
- Made with certified organic cotton, better for the farmer, land and biodiversity
- Made with pre-consumer recycled cotton, reusing cotton waste from our own denim production
- Produced in a Fair Wear & BSCI-audited factory with good working conditions
- Produced close to Europe with a local supply chain
- A fully vegan product, with a vegan patch made from corn
The Dutch denim brand Kuyichi started with a great desire to make the fashion industry more sustainable. After seeing the terrible conditions in Peru under which their cotton was grown, the founders of Kuyichi decided to use only organic cotton without dangerous pesticides and chemicals to give the cotton farmers a better life. Kuyichi is the name of the Peruvian god of the rainbow, who brings colour and positivity. This clearly shows the philosophy that is deeply rooted in the brand to make a positive change in the fashion industry. Kuyichi is always looking for new techniques that make their jeans even more durable.
Fair Trade: Since 2001, Kuyichi has always done its best to improve conditions in the clothing industry. This is why they carefully choose their suppliers and every step, from seed to garment, is done under fair working conditions. Their tops are produced in Portugal and Turkey in 2 factories which are both GOTS certified and audited by Amfori BSCI. Their jeans are produced in Turkey and Pakistan. The Turkey factory is also GOTS certified and audited by Amfori BSCI and the Pakistan factory is GOTS, GRS, OEKO-TEX and SA8000 certified.
Environmentally Friendly: All Kuyichi cotton is GOTS certified, they use recycled cotton, recycled polyester, denim, and TENCEL Lyocell viscose. The recycled fabrics come from Turkey from a GRS certified factory. Their denim also comes from Turkey from a BSCI audited, GOTS, GRS and OEKO-TEX 100 certified factory. The fabrics that they use for their tops come from Portugal and Turkey from a GOTS, OEKO-TEX and GRS certified factory.
Practical information:
Shipping rate:
Delivery time:
Returns: 30-day return policy, no free returns.
Address: No physical store, but their are many stores selling the Kuyichi brand. Check the store locator on their website to find one near you.
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