Joao-de-Barro Dress

Our Joao-de-Barro lounge dress is based on ballerina skirts used during training. It was crafted for people who want to make the most of weekends relaxing in bed. The unique latte colour isn’t dye but the natural colour of a type of cotton from Paraiba in Brazil. The more you wash this dress the tanner it becomes so you can sleep beautifully and wake boldly.

• Organic cotton from Brazil and weaved in Spain
• Natural cotton colour, not dyed
• Soft organic dress carefully designed for comfort and freedom of movement
• Perfect during and after pregnancy and breastfeeding
• Designed for a loose fit
• Made in Italy

Source: Leticia Credidio

Brand	Plastic free packaging Biodegradable packaging Reusable packaging Female-founded
Material & Fabric	Undyed Cotton Fabric processing in Spain
Production	Made in Italy

Founded by the Italian-Japanese Brazilian-born designer Leticia Credidio and based in East London. After working as an art director for some of the world's leading NGOs and experiencing the negative health effects of overwork and lack of sleep, she decided to create a brand that champions taking the time to rest, embrace comfort, and be present in the now. Drawing inspiration from her Venetian grandmother, who used to sew her pyjamas and ballet costumes. Every decision, from materials to production, pushes the boundaries of care and consideration, making each piece designed in East London and handmade in Emilia Romagna, Italy, a sustainable investment made to stand the test of time.

Fair production: The items are made in a small atelier in Italy. The materials come from Germany, Brazil and Japan and are either certified or carefully checked on working conditions.

Locally produced: The items are made in a family-run atelier based in Emilia Romagna, Italy

Eco-friendly: Besides materials like GOTS-certified organic cotton, the brand also uses innovative and sustainable materials like SeacellITM, which is made from organic seaweed. Leticia Credidio also offers a hand-me-up scheme, where you can return your item so that they can upcycle and/or resell them. The only condition? Your garment needs to be more than 3 years old, to avoid you buying and tossing!

Vegan: Leticia Credidio is completely suited for vegans; the brand even owns a Designer to Watch award from PETA.