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DAWN is the beginning of a new era that the world urgently needs. The brand started in 2015 with the ambition to become a beacon for the fashion industry; proof that companies can do business in a more responsible, eco-friendly and ethical way.

Eco-friendly: Besides using eco-friendly materials like organic cotton, Tencel and hemp, DAWN also uses innovations throughout its supply chain to be more environmental friendly. For example, they use earth-friendly dyes, laser technologies and chemical-free bleaching techniques.

Fair Production: DAWN produces in their own factory in Vietnam. The factory received a 'leader'-score from the Fair Wear Foundation, meaning its doing exceptionally well and operating at an advanced level. Leaders show best practices in complex areas such as living wages and freedom of association.

Vegan: The brand is PETA-approved and does not use materials derived from animals.